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Naming in Chinese Characters for Chinese Market Seen in Successful Cases by Overseas Companies Considered in the Aspects of Appearance, Pronunciation, and Concept Chinese Trademark Strategy (1)

Rie Sen (Partner , Patent Attorney JPAA ID NO.13022)

 

When advancing into the Chinese market for business transactions such as manufacturing and selling products, it is firstly important for Japanese companies to file an application for a trademark registration. In the case where Japanese companies are going to sell a brand in China in Katakana notation......



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